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 Muse.Net, started by the founders of Winamp, was heavily entrenched in the desk-modification, desktop utility market. Their target audiences were comprised of hard-core computer geeks, programmers, and skinners (slang for interface-skin author). The 'look' was very geek, masculine colors, hard-edges, and dense layouts. |
 To give Muse.Net a broader consumer appeal, it had to appeal to both sexes and a wider age range. I softened the edges, added a softer sense of light, and simplified the layouts. Since the technology itself is so innovative, it's key to make it feel accesible and user-friendly. |
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 The old logo-type was part of the overall geek look, it had hard corners, and a quasi 70's computer-age feel, and was only decently legible. |
 I liked the stylized nature of the old logo-type and capitalized on it, abstracting the 'M' as the new mark. In addition to the mark, I chose a typeface introduced to me by a friend who was using it for the enterprise software market. I liked the clean lines and high legibility. Combined with the mark, the overall effect is modern, clean, and much less masculine. |
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 The old palette was not only very masculine, but very limited. Blue and grey are good conservative colors, IBM serves as a great example, but Muse.Net was after a different audience. The limited palette also restricted the use of functional color throughout the rest of the brand. |
 The primary Muse.Net palette is still based around the blue, but with warmer shades. Supporting the warm blues are warm greens, orange, yellow, and red. This allows for the brand to extend itself beyond a conservative audience, and operate in a greater range of markets. The supporting palette also works well to functionally identify different parts of the Muse.Net brand; My.Muse.Net is yellow, and Developers.Muse.Net is green. |
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