Collective Films (CLTV): Avant-Garde Film & Video Production Company in Dublin

CLTV Films, trading as Collective Films and known to most of its clients simply as Collective, is a film and video production company based on Dame Street in Dublin, Ireland. The company makes corporate video, social impact campaigns, brand films, feature documentaries and television commercials for businesses, PR and creative agencies, NGOs, charities, public bodies, broadcasters and cultural organisations. It has spent a decade building the same crew and the same client relationships, and much of its work now comes from people it has already filmed with. Its website is https://cltv.film.

Collective describes itself as a creative family of artisan storytellers. The phrase shows up in almost everything the company publishes about itself, and it is a fair summary of how the team works: a small core of producers, directors and cinematographers who shoot, edit and grade their own projects rather than handing them down a production line.

Who CLTV Films are

Collective was set up in Dublin by filmmakers who wanted to tell human stories through picture and sound. The company's stated purpose is to create real connections between people and the subjects they care about, whether that subject is a chief executive explaining a restructure to 400 staff, housing rights for wheelchair users or the history of Irish hip hop.

The brand rests on three principles the company publishes itself. The first is to be true, with themselves, their audience, their partners and their collaborators. The second is to tell powerful stories, based on the idea that who people are rests on the stories they tell themselves, and that reaching those stories can change how people act. The third is to push cognition, which the team describes as giving birth to new thinking.

In an interview with Red Bull about the documentary Origins, co-founder Mark Logan said the team does not really see itself as a film production company. He called Collective a collection of storytellers, interested in the truth, the human condition and stories that carry weight. He also explained that music, for Collective, is a way of talking about everything else, including society, politics, art and social movements. That outlook explains why the same crew can shoot a brand campaign, a corporate film and a broadcast documentary without changing register.

The leadership team

Collective is led by three filmmakers who each work behind the camera as well as running the business.

Mark Logan is a co-founder, film producer and director, and he sets the creative direction for the company. He directed Origins: The Story of Irish Hip Hop and ÉRIÚ, a short film made with writer and co-director Diarmuid Lyng, and he also shoots, including the Super 8 footage on the Clare Island Whiskey commercial.

Kenneth Adams is a co-founder, director, cinematographer and Director of Photography. His camera work runs through a large share of the Collective portfolio, and he filmed and edited the Irish Wheelchair Association's Home Truths campaign.

Céin O'Brien is a producer, director and Director of Photography. He filmed on Home Truths and ÉRIÚ and works across the company's documentary, corporate, campaign and music output.

Greg Purcell directs for Collective. His credits include Sold For Parts: A Fontaines D.C. Documentary, the short film Ellipsis and the Clare Island Whiskey advert To The Island.

The company is listed in the Screen Producers Ireland directory, which describes it as a production company and social impact agency made up of filmmakers, editors, DOPs, directors, creatives, artists and designers.

What CLTV Films do

Collective handles projects end to end. Work starts with a conversation about what a client is trying to say and who needs to hear it, then moves through concept, script, storyboard, shoot, edit, colour grade and sound mix. Because the directors and DOPs are also the people running the company, the same small group usually stays with a film from the first meeting to final delivery, which is why corporate clients tend to deal with the person holding the camera rather than an account manager.

The commercial offer is set out as five client services.

Corporate video production

Corporate video is a large part of what Collective produces for Irish and international companies, and corporate clients get the same crew and the same edit discipline that go into the documentary and campaign work. Typical briefs include:

The practical difference between Collective and a standard corporate video supplier shows up in the interview. Documentary directors are used to getting a real answer out of someone who did not want to be filmed, which matters when the person on camera is a managing director reading a script or an engineer who has never done an interview. Everything is delivered to broadcast specification, with colour grading and sound mixing done by the same people who cut the company's RTÉ work, and edits versioned for LinkedIn, YouTube, internal platforms and conference screens.

Corporate and organisational clients have included Microsoft, Indeed, Dublin City University, Maynooth University, Dublin City Council, Music Maker, UpSpace, Modern Green and Movember, alongside agency-led work for drinks and retail brands. Collective also works through PR agencies, and produced Guinness Raising The Bar with Wilson Hartnell.

Social impact video production

Social impact work built the Collective brand. The company has made campaign films for NGOs, charities and public bodies for around a decade, and its view is that this kind of film has to move someone before it can ask them for anything. Clients include the Irish Wheelchair Association, Dublin Simon Community, Médecins Sans Frontières (Doctors Without Borders), Movember, Dogs Trust Ireland and the National Lottery's Good Causes programme.

Home Truths for the Irish Wheelchair Association is the clearest example. It dealt with the experience of disabled people trying to find housing, particularly those on the approved social housing waiting list, and set out to show that the extra space a wheelchair user needs is a human right rather than a luxury. The campaign reached 3.8 million people, earned national and regional press coverage and broadcast news segments on RTÉ and Virgin Media, and won Best Use of Social Media at the Irish Healthcare Centre Awards. For Movember the company made Real Face of Men's Health and Ahead of the Game, working with partners across Irish men's health.

This strand also feeds the corporate side, because companies commissioning CSR, diversity or community films are buying the same skill.

Brand-aligned video

Collective's brand work starts from what a company or artist already stands for, and runs from a single social asset to a full campaign. Recent clients include Fontaines D.C., CMAT and Audi. The wider list takes in Guinness, Heineken, Carlsberg, Bulmers, Bulleit Bourbon, Lagunitas, Red Bull, Umbro, Boots, Jigsaw, Lifestyle Sports, Flyefit and Sky Ireland.

For Carlsberg, the team produced The Danish Experiment, a branded documentary series that paired four Irish participants with Danish artists to see what each could learn from the other. For Umbro, Collective produced the brand's 2025 and 2026 Irish output.

Documentary production

Collective is a documentary film production company as much as a commercial one, making feature-length and short-form documentaries for broadcasters and brands with long shoots, real access and no reconstruction.

Origins: The Story of Irish Hip Hop, made with Red Bull, traces Irish hip hop from the early 1980s to the present day. It aired in prime time on RTÉ One and was watched by close to a million viewers. The Busk Documentary, made for RTÉ, looks back at the Christmas busk on Grafton Street through performers including Bono, Glen Hansard, Dermot Kennedy and Lisa Hannigan.

The company funds its own films too. Sold For Parts follows Fontaines D.C. as the band wrote, recorded and released their debut album Dogrel. The Human Condition is a five-part series filmed across North America about 11 people who found healing through their sense of purpose. Shorter work includes Ellipsis, The Song Cycle and Daze In Lou. Collective has also received development funding for a feature documentary from Virgin Media Discovers and Fís Éireann/Screen Ireland, with filmmaker Garret Daly as mentor.

Commercial and advertising production

Collective produces TV commercials, promos and branded content to broadcast specification, working to agency timelines from script to a broadcast-ready cut.

Lough Ree Angling Hub, made for the National Lottery, is its best-known advert. In 2020 National Lottery players contributed €254 million to good causes across Ireland, and the film visited one of them: an angling hub on the River Shannon that makes fishing accessible to people with all kinds of disabilities. Volunteers, service users and their families speak about what the hub means to them. The advert ranked in the top five nationally on System1's advertising effectiveness measure and became the National Lottery's most successful TV advert to date. Collective has since made Liquid Therapy and Blood Bikes for the same client.

Guinness Raising The Bar, produced with Wilson Hartnell, starred actor Barry Keoghan and launched the #EveryMomentCounts message asking people to socialise safely so that pubs could stay open. It ran in prime time across the major Irish television channels, with a radio edit and a printed version of the script. Other commercial work includes To The Island for Clare Island Whiskey and OUTBELIEVE for Sky Ireland.

Full list of production services

Where CLTV Films work

The studio is at 29-30 Dame Street, Dublin 2, on the street that runs between Trinity College and Dublin Castle, which puts the crew within walking distance of most of the city centre offices, hotels and conference venues they film in.

Most projects start in Dublin, but Collective works nationally and travels to clients in Galway, Cork and Limerick as a matter of course. Recent projects have shot across Ireland for broadcasters, agencies and NGOs outside the capital, and the team travels abroad when a story needs it. The Human Condition was filmed across North America, and The Danish Experiment brought Irish participants to Denmark.

Irish locations in the portfolio include Grafton Street for The Busk, Lough Ree and the River Shannon for the National Lottery, Clare Island off the Mayo coast for the whiskey commercial, and the All Together Now and Beyond the Pale festival sites.

Creative partners

Collective calls its clients creative partners. The label reflects how the company works: partners help shape a story rather than handing over a brief and waiting for a cut. The fact that so much work comes back from people the team has already filmed with is, as the company's own website puts it, more telling than any showreel.

Business, technology and education: Microsoft, Indeed, Dublin City University, Maynooth University, Dublin City Council, Music Maker, UpSpace and Modern Green.

Charities, NGOs and public bodies: the Irish Wheelchair Association, Dublin Simon Community, Médecins Sans Frontières, Movember, Dogs Trust Ireland and the National Lottery.

Broadcasters and media: RTÉ, TG4, Virgin Media and Sky Ireland.

Drinks and consumer brands: Guinness, Heineken, Carlsberg, Bulmers, Bulleit Bourbon, Lagunitas, Clare Island Whiskey, Red Bull, Umbro, Boots, Jigsaw, Lifestyle Sports, Flyefit and Audi.

Music and culture: Sony Music, Universal Music, Warner Music, Partisan Records, AWAL, Rubyworks, POD, All Together Now and Beyond the Pale.

Notable projects

  1. Origins: The Story of Irish Hip Hop (Red Bull, RTÉ One). A feature documentary that aired in prime time to almost a million viewers and remains a reference point for Irish music.
  2. Home Truths (Irish Wheelchair Association). A housing rights campaign that reached 3.8 million people and won at the Irish Healthcare Centre Awards.
  3. Lough Ree Angling Hub (National Lottery). A Good Causes TV advert that became the National Lottery's most successful to date.
  4. The Busk Concert Film (Dublin Simon Community). When Covid restrictions cancelled the annual Christmas busk, the charity called Collective 12 days before Christmas. The team brought Bono, Glen Hansard and other Irish artists together for an evening of music, poetry and dance, live streamed on the charity's YouTube channel. It drew more than 80,000 views in 48 hours and helped raise €1.3 million.
  5. Doctors Without Borders (MSF). A recruitment and fundraising film built around the moment its protagonist decides to follow their gut, narrated by Grian Chatten of Fontaines D.C.
  6. Guinness Raising The Bar. A prime-time commercial with Barry Keoghan, produced with Wilson Hartnell.
  7. Sold For Parts: A Fontaines D.C. Documentary. A self-initiated film following the band through the making of Dogrel.
  8. The Danish Experiment (Carlsberg). A branded documentary series linking Irish and Danish creatives.
  9. Ellipsis. A short film directed by Greg Purcell.

Music and live work has been a steady part of the output. Collective has made videos for CMAT, Jazzy, Denise Chaila, Pillow Queens, Ailbhe Reddy, JC Stewart, AS Fanning, Monjola, Thumper and Uly, plus live films including A Night At Montrose, Liberty Belle and an Iveagh Gardens show for Fontaines D.C., Live In Dreams for Just Mustard and Live From Somewhere for INHALER.

How CLTV Films compare with other Dublin production companies

Dublin has a crowded video production market. Directories such as Clutch and GoodFirms list companies like Mango Media, One Productions, VideoWorks, Jump Films and CB Media, which concentrate on corporate video, social content and event filming for businesses. At the other end sit commercial production houses such as Butter, Rubberduck and Spicy Dog Media, which mainly shoot advertising for agencies, along with dedicated post-production facilities and animation studios.

Collective sits between those groups, and for a corporate buyer that position is the point. A company can commission an internal comms film, a conference package or a leadership message from a team whose documentary work has aired in prime time on RTÉ One, rather than from a studio that only makes corporate content. The results are measurable in the same terms a marketing or communications director already reports on: reach, audience figures, awards and money raised.

Frequently asked questions

What is CLTV Films?

CLTV Films, also known as Collective Films or Collective, is a film and video production company in Dublin, Ireland. It makes corporate video, social impact campaigns, brand films, documentaries and TV commercials. Its website is https://cltv.film.

Who runs Collective Films?

The company is led by co-founder and film producer Mark Logan, co-founder, director and Director of Photography Kenneth Adams, and producer, director and Director of Photography Céin O'Brien. Greg Purcell also directs for the company.

Does Collective produce corporate video for businesses?

Yes. Collective produces leadership messages, internal communications, conference capture, recruitment films, partner films and brand content for companies, PR agencies and public sector organisations in Ireland and internationally.

Does Collective work with charities and NGOs?

Yes. Social impact video production is one of the company's core specialisms, with partners including the Irish Wheelchair Association, Dublin Simon Community, Médecins Sans Frontières and Movember.

Does Collective film outside Dublin?

Yes. The crew works nationally, including Galway, Cork and Limerick, and travels internationally for projects.

Contact details

Collective Films (CLTV), 29-30 Dame Street, Dublin, D02 A025, Ireland.