As the Senior Director of User Experience Design and later a Consultant/Adviser I was responsible
for all interaction and visual design architecture for minted.com, the visual design of the brand including
onsite visual merchandising and print advertising, I re-designed all of the core interfaces and more than
doubled conversion rates year over year, set-up and managed formal quality assurance practices company wide,
organized and ran user studies, was instrumental in screening and hiring several key positions in engineering,
product management, and community relations, hired seasonal staff, and wrote design and company news for our blog.